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Keywords: market research
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Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. December 2010, 132(12): 121007.
Published Online: December 7, 2010
... 2009 28 10 2010 07 12 2010 07 12 2010 automobile industry demand forecasting econometrics industrial economics market research profitability A goal in design for market system (DMS) research is to integrate models of demand, cost, and engineering performance...
Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. June 2009, 131(6): 061001.
Published Online: April 27, 2009
...Seth Orsborn; Jonathan Cagan; Peter Boatwright One of the greatest challenges in product development is creating a form that is aesthetically attractive to an intended market audience. Market research tools, such as consumer surveys, are well established for functional product features...
Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. May 2008, 130(5): 051403.
Published Online: March 25, 2008
... and the next steps of generalizing the method to other product development projects. economics market research risk analysis Risk analysis is a general term to describe risk assessment and risk management. The early phase of risk analysis is referred to as risk management where priorities...
Journal Articles
Publisher: ASME
Article Type: Technical Papers
J. Mech. Des. July 2005, 127(4): 514–523.
Published Online: August 29, 2004
... function. A (passenger) vehicle engine case study, developed in collaboration with the market research firm, J. D. Power & Associates, and the Ford Motor Company, is used to demonstrate the proposed approaches. Estimation techniques such as the maximum likelihood method can...