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Keywords: Customer Utility
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Journal Articles
Publisher: ASME
Article Type: Technical Papers
J. Mech. Des. July 2005, 127(4): 514–523.
Published Online: August 29, 2004
... of a hierarchy of product attributes is introduced to map customer desires to engineering design attributes related to engineering analyses. To improve the predictive capability of demand models, the Kano method is employed to provide econometric justification when selecting the shape of the customer utility...